Freshness, Purity, & Great Taste are Guaranteed with Nordic Naturals

Nordic Naturals offers a comprehensive range of fish oils which are targeted to specific functional needs and are available in wide range of tasty flavours.  Each batch of fish oils surpasses all national and international pharmaceutical standards for freshness and purity and is free from heavy metals, dioxins, PCBs. Furthermore Nordic Naturals uses an exclusive distillation and nitrogen manufacturing process to ensure no fishy taste or aftertaste.


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Why do so many medical professionals and research institutions choose Nordic Naturals?

Anyone can say that they produce superior omega-3 fish oil. Not everyone can prove it. The only objective proof of fish oil purity is third-party analysis that verifies adherence to strict standards.  Many leading organisations and experts have set purity standards for natural products. Nordic Naturals meets every one.

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  • Surpasses International Pharmaceutical Standards

    Standards are set to protect consumers.
    To ensure consistent quality, Nordic Naturals adheres to and exceeds the stringent Norwegian Medicinal Standard (NMS) and the European Pharmacopoeia Standard (EPS) as well as the voluntary standards set by the Council for Responsible Nutrition (CRN) and the Global Organization for EPA and DHA Omega-3 (GOED) for all of our products. These standards guarantee quality products by setting maximum allowances on peroxides, heavy metals, dioxins, and PCBs.

    Heavy Metals
    Nordic Naturals products show no detectable lead or mercury when tested down to 0.01 ppm, which is 10 times below the Norwegian Medicinal Standard and European Pharmacopoeia Standard limits.

    Nordic Naturals fish oils show no detectable dioxins when tested down to 1.0 ppt. The Norwegian Medicinal Standard and European Pharmacopoeia Standard limits for dioxins are 2 ppt. Analysis is based on the toxicity equivalent testing methodology established by the World Health Organization (WHO).

    Nordic Naturals oils show no detectable Dioxin-like PCBs when tested down to 1.0 ppt. The Norwegian Medicinal Standard limit for these type of PCBs is 3 ppt. Analysis is based on the toxicity equivalent testing methodology established by the World Health Organization (WHO).

  • Exceptional Freshness Levels

    Protection from fishy smell, taste, and harmful free radicals.
    Freshness, which ensures product integrity and biological efficacy, may be the single most important quality of fish oils. Nordic Naturals' patented, oxygen-free manufacturing process delivers peroxide values (indicators of freshness) down to absolute 0.0 mEq/kg, with an average of 0.75 mEq/kg or approximately 14 times below the Norwegian Medicinal Standard and European Pharmacopoeia Standard limits. The lower the peroxide value, the fresher the fish oil.

  • Award-winning Purity Levels

    Protection from harmful environmental toxins.
    Every batch of oil used in Nordic Naturals' products is third-party tested for environmental toxins including heavy metals, dioxins, and PCBs, ensuring that every product exceeds international quality standards and is at least 750 times purer than fish. Nordic Naturals was ranked #1 out of the top 10 fish oil brands in Norway for freshness, purity, and highest concentration.

  • Great Taste

    Unsurpassed freshness equals great-tasting fish oil.
    The key objections to taking fish oils are taste and aftertaste. Nordic Naturals utilizes proprietary enzymatic and oxygen-free processing technologies to ensure no fishy smell, taste, or aftertaste. Our encapsulation process also adds natural fruit essences into both the soft gel and liquid oil for a light, fruity taste. Years of feedback from health professionals and customers alike indicates that children, teenagers, and adults of all ages enjoy the clean, light taste of Nordic Naturals fish oils.

  • Exclusive and Exceptional Raw Material

    Selectively sourced from sustainable seas
    Nordic Naturals starts with the best raw material available. Our meticulous quality control procedures begin in the ocean with our careful choice of fish species that are naturally low in toxins and high in omega–3 fats. Wild–caught from some of the cleanest waters in the world, all of our products are made exclusively from four types of fish, all sustainably sourced, and none of which is endangered: Arctic cod (Skrei) from Norwegian waters; anchovies and sardines from the Southern Pacific Ocean; and salmon (Pink and Sockeye) from Alaska's Cook Inlet

  • Manufacturing Process

    Without chemicals or excessive heat
    Nordic Naturals' manufacturing processes enable industry–leading freshness and purity levels. Nordic Naturals use several steps in processing the oils, from water and clay filters to molecular distillation, with no chemicals or excessive heat, all while preserving the natural constituents of the oil to the highest degree possible. A purification process removes any potential environmental toxins (heavy metals, dioxins, PCBs, etc.), saturated fats, and other undesirable organic compounds, leaving only the beneficial components of the fish oil (omegas 3, 5, 6, 7, 9, 11, etc.). We also utilise a proprietary nitrogen (oxygen–free) environment to achieve our leading freshness levels, and to further reduce heat requirements, thereby maintaining the integrity of the oils. Moreover, we use only natural enzymes to form triglycerides for all our high–concentrate products, and all our oils are manufactured in triglyceride form in order to best preserve the oil and enhance absorption and utilisation.

  • True Triglyceride Form

    Ensuring optimal absorption
    The established health benefits of omega–3s are based on decades of data—much of which are based on natural triglyceride omega-3s. Whereas most concentrated fish oils on the market today are in the ethyl ester molecular form—a synthetic fat with only about 30 years of history in the human diet—all Nordic Naturals formulas are produced in true triglyceride form to ensure optimal absorption and results. New research shows that the absorption advantage of the triglyceride form is significant—up to 70% more than ethyl esters.

    Dyerberg J, et al. Bioavailability of marine n-3 fatty acid formulations. Prostaglandins Leukot Essent Fatty Acids 2010 Sep; 83(3):137–141.

  • Research-based Innovation

    Driven by the latest science
    Nordic Naturals is a research–driven company, where processing technology and product formulations are driven by the latest scientific developments. Nordic Naturals' dedication to innovation is grounded in scientific research guaranteed by active participation in peer–reviewed clinical studies recognised by leading experts worldwide. With a reputation for efficacy and potency, Nordic Naturals fish oils are regularly chosen by independent research institutions and universities—such as Harvard University, Columbia University, The National Institutes of Health (NIH), Stanford University, Duke University, UCLA, and the Cedars-Sinai Medical Center—with 25 published studies, including 15 clinical studies, and more than 30 in progress.

  • Optimal Blend of Natural Stabilizers

    Vitamin E and rosemary extract optimise the long-term freshness of the oils
    Nordic Naturals has spent many years researching the impact of various natural stabilizers on fish oil. Nordic Naturals oils' exceptional freshness ensures products with no fishy smell or taste, improved compliance, and great results.

  • Deeply committed to the health of our oceans

    Since their founding, Nordic Naturals has actively embraced responsibility for the impact that their activities have on the environment—in the oceans, processing, offices, partnerships, and communities.
    Nordic Naturals' environmental stewardship includes:

    Regulated Fishing
    To prevent overfishing, 100% of our fish is sourced in compliance with the Norwegian fisheries management system, which has been a model of sustainability for over 30 years.

    Bycatch Prevention
    We use responsible fishing gear—including purse seine nets, sorting grids, and large meshes—to protect against bycatch of unintended species.

    Habitat Protection
    We use line and net fishing methods to prevent the seafloor and ecosystem damage caused by methods such as bottom trawling and dredging.

    Marine Pollution Prevention
    Up to 80% of marine pollution is caused by land-based sources such as runoff, sewage, and waste. Our coastal processing facilities are industry leaders in minimizing pollution and conserving resources.

    Nordic Naturals uses only wild-caught, sustainably-sourced fish:

    Arctic Cod (Skrei)

    Sourced from the Norwegian Sea
    Fishing regulations include quotas, minimum catch and net mesh sizes, fishing ground closures,
    and net and line fishing methods

    Pacific Sardines & Peruvian Anchovies

    Sourced from the South Pacific Ocean, off the coast of Peru
    A 2008 research report ranked the sustainability of the Peruvian fishery as the best in the world(1)

    1. Mondoux S, et al. (2008) Ranking maritime countries by the sustainability of their fisheries, p. 13–27 Fisheries Centre Research Reports 16(7). Fisheries Centre, University of British Columbia (ISSN 1198-6727)


Product Catalogue available on request
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