Chief is an Australian-owned functional food brand creating clean, real food products designed to support performance, recovery and long-term, everyday good health.
Built around a minimally processed, nutrient-dense philosophy,
the range avoids artificial sweeteners, preservatives, seed oils and ultra-processed ingredients commonly found in modern convenience foods.
Chief places strong emphasis on regenerative agriculture, ethical sourcing and nose-to-tail nutrition, using organic and
grass-fed animal ingredients wherever possible.
The range includes collagen and whey protein powders, collagen bars, beef snacks, organ supplements and performance-focused formulations such as creatine blends.
Across the portfolio, products are positioned as high-protein,
low-sugar, convenient alternatives to ultra-processed snacks and supplements, with a focus on satiety, muscle support, connective tissue health and nutrient density.
The Team
Driven by a passion for better food systems, the Chief team believe healthy people and a healthy planet go hand in hand.
Brock Hatton – Co-Founder & CEO
Justin Babet – Co-Founder & CMO
Veronika Larisova – Co-Founder & Community Manager
Libby Babet – Co-Founder
Jack Mortlock – Head of Growth
Kalle Kortelainen – Brand Manager